Kyle Scott, USC Marshall MBA Class of 2021
Age: 26
Hometown: Cary, North Carolina
Undergraduate Institution and Major: New York University, Film and Television Production
Pre-MBA Work Experience (years, industry): Five years, Entertainment
Why business school? Why now?
After working in marketing strategy and creative advertising for an independent film studio, I wanted to broaden my role to general strategy for media and entertainment firms. I am also interested in over-the-top platform growth and content strategy. With so many media firms entering the streaming space, I thought it was the perfect time to pursue my MBA.
Why USC Marshall? What factors figured most prominently into your decision of where to attend?
I toured and fell in love with USC for undergrad, but ultimately wanted to stay on the East Coast and attend NYU. USC left a major impression, even when I was just 17. Then as I was evaluating MBA programs that aligned with my long-term entertainment career goals, I knew location was key and narrowed my search to schools in Los Angeles. The biggest factor in my decision was the strength of the Trojan Network. USC alumni are passionate about the school and always looking to give back, and there are many Trojans at the firms I aspire to work for following my MBA.
What do you think is your most valuable or differentiating contribution to the Class of 2021?
I believe my experience working in the film industry helps differentiate me from my classmates. I hope to serve as a resource to my peers looking to enter entertainment post-MBA.
Fun fact that didn’t get included on your application?
My very first job was assisting the director of the National Junior League of Cotillions for my hometown. It taught me which utensils to use at a five-course meal, how to foxtrot and waltz, and simple (but effective) courtesies. At the time, I never realized how much of a positive impact this training would have, both professionally and personally.
Post-MBA career interests?
Post-MBA, I would like to pursue consulting with a focus on media and entertainment or work in internal strategy for a studio, OTT platform, or network.
Advice to current prospective applicants:
–One thing you would absolutely do again as part of your application process?
Get to know the schools you are applying to; your enthusiasm and knowledge of a program will make your essays and interviews stand out. Also, take the GMAT and/or GRE early. I did not apply to business school until after I knew I had scores that were competitive for my target programs.
–One thing you would change or do differently?
I wish I did not stress as much about the process. Applying to business school takes time and effort, but it is an exciting way to reflect on your past experiences, your future goals, and the next steps to realize your potential. I would also suggest taking the time to narrow down your school selection—networking with and applying to too many programs will wear you down.
–Part you would have skipped if you could—and what helped you get through it?
I enjoyed meeting other prospective MBA students during the application process, but I never liked the occasional “size up,” where people try to judge your prospects by asking about your scores, industry experience, and extracurricular involvement. What helped get me through this was keeping my head down, doing the work to show why I was a good fit for a certain program, then applying with the strongest application possible.
What is your initial impression of USC Marshall’s students/culture/community?
Marshall is a special place. Unlike many of our peer schools, our class is around 220 students, so we have a much more intimate experience. I already feel like I know so many of my classmates and have been able to connect professionally and personally with the Marshall community. The culture is also extremely inclusive and welcoming. In addition to the amazing Trojan Network, the business school practices a principle called One Marshall, where we all look out and support each other in a very genuine way.
One thing you have learned about USC Marshall that has surprised you?
I knew any top business school would have active and engaged administration, but I have been so impressed by the deans, faculty, and staff at Marshall. Our curriculum is integrated, so that cases we discuss in one class are often referenced or discussed from a different functional perspective in another class. I also continue to be surprised by the strength of the Trojan Network and how much USC means to students and faculty.
Thing you are most anxious about in your first year?
I am excited but anxious about the fall semester, balancing being a student again with clubs and recruiting. It should be a fun and busy time!
Thing you are most excited about in your first year?
I look forward to embracing all the opportunities business school has to offer. There are so many mornings when I am driving to campus, the sun is out, I have a case I have prepped or informational that day that I am excited about, and in that moment, I cannot believe I live in Los Angeles and am part of an MBA program like USC Marshall. I want to work hard, have some fun, and really enjoy this experience.
