Episode 5: Understanding Your Admissions Reader

Know who your admissions readers are and the concerns and constraints that they face when reading through your application. This lesson highlights the importance of considering the application process as a marketing exercise: You are the product and the reader is your audience.

You need to communicate to them in a language they will understand – jargon-free – so that your stories are easily accessible.

See also Becoming a Clear Admit: The Definitive Guide to MBA Admissions Chapter 8, “The Admissions Committee.”