Seventy-one percent of current applicants to business school say there’s just one industry they want to work in, up from 58 percent with such a singular focus in 2014. This according to the latest Prospective Students Survey Report from the Graduate Management Admission Council (GMAC), released today. Not only that, 61 percent have a particular job function in mind upon graduation, up from just 46 percent the year before. The economy, GMAC notes, likely plays a role in this phenomenon, with prospective students perceiving their “dream job” as more attainable in today’s market than in the years following the Great Recession.
The Prospective Students Survey Report, which polled more than 10,000 candidates throughout 2015, also revealed that today’s candidates are considering fewer types of graduate management programs than in previous years. On average, prospective students considered 2.8 program types in 2015, such as full-time two-year MBA, or full-time one-year MBA or Master of Finance, for example. This is down slightly from 3.1 in 2014. Half of all those surveyed globally indicated that they are only interested in MBA programs. Slightly more than a quarter, 28 percent, said they are considering both MBA and specialized master’s programs, and 23 percent are considering only specialized master’s programs.
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