The biomedical industry in the U.S. is expected to experience steady growth for the foreseeable future due to advancements in medical technology and increased healthcare spending. Amidst fast-paced innovation, industry challenges, such as complex regulations, evolving science, ethical concerns, and the competition, arise for business professionals. Northwestern University’s Kellogg School of Management helps students approach these challenges with a dedicated course, “Biomedical Marketing,” that fully and specifically focuses on biotech, pharmaceutical, and medical device company issues. The course is taught by award-winning marketing expert and Associate Chair of the
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