Published: August 24, 2014
Ice Bucket Challenge Continues Its Ripple Through Top Business Schools
It started last week with one section challenging another at Duke’s Fuqua School of Business, ultimately leading to a school-wide dousing and a challenge issued to rival schools UNC Kenan-Flagler School, the University of Pennsylvania’s Wharton School and UVA’s Darden School. And the ice-cold water just keeps flowing (as do the donations).
The challenge, of course, is the ALS Ice Bucket Challenge that began going viral in late July and has amassed an incredible $79.7 million in donations to date (as compared to just $2.5 million during the same time period last year [July 29th to August 25th]). The ALS Association reports that it has gained 1.7 million new donors along the way.
Those who are challenged are supposed to have ice water dumped over their heads and then challenge others to do the same—or to make a donation to fight ALS—within 24 hours. In taking up the mantle, business school classes have called upon their peers to both endure the icy shower AND donate.
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