Published: February 24, 2016
Decline of the Unicorns (A Startup Tale)
This post has been republished in its entirety from its original source, metromba.com. In advance of his upcoming course, ‘How to Finance and Grow Your Startup – Without VC,’ set to start 12 April 2016, London Business School’s blog recently spoke with Management Practice in Marketing and Entrepreneurship Professor John Mullins to gain insight into why we are starting to see a sharp decline in the value of so-called “unicorn” start-ups. Mullins explained at a recent Regent’s Park campus event that a combination of hysterical marketing,
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