Posts by James Quinn

Sponsored Content As a former case study researcher and writer at HBS, where I co-authored about 35 cases, I spent a great deal of time working to develop cases that would achieve a lot of outcomes simultaneously. Ideally, the published case would capture a real-world business dilemma in a compelling narrative. It would bring the “characters” in the company to life. And it would challenge students to, independently and collectively, generate an optimal solution to a non-trivial business problem—while allowing diverse perspectives to sharpen and enrich the learning. Developing cases in this way provided many surprises to case researchers Read more