Published: December 18, 2018
Professors Talk About the Holiday Toy Battle Sans Toys “R” Us
What’s a Christmas without Toys "R" Us? How are all those parents and kids going to find their perfect toy?
While this year might mark the first Christmas season without Toys "R" Us, there’s no need to panic. Many stores and outlets have already rushed to fill in the gap left by the toy store’s bankruptcy filing. Amazon sent out holiday toy catalogs to millions of customers, and Walmart and Target also have plenty of toys to fill in the gap for families. Most surprising, Toys "R" Us itself isn’t entirely out of the running, yet. In October, the brand decided not to liquidate all of its assets and instead has partnered with Kroger to create pop-up stores inside the supermarket called, “Geoffrey’s Toy Box.”
To figure out what all this means, Wharton School marketing professor Barbara Kahn got together with Mark A. Cohen, the director of retail studies at Columbia Business School, to talk about Christmas without Toys "R" Us.
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