Published: September 20, 2018
MIT Sloan Tackles Nike’s Kaepernick Gamble
Shortly after sports manufacturing giant Nike decided to bring on the continually controversial Colin Kaepernick as part of a recent advertising campaign, conversation surrounding the company exploded. For many, the move came off as a huge gamble. But professors at MIT Sloan School of Management argue that it was all about brand authenticity. “It’s hall-of-fame-level type advertising,” Senior Lecturer and Research Scientist Renée Gosline said in a recent piece published by the MIT Sloan Newsroom. “Not to mention the signal it sends given the current climate.” “People think branding or marketing is to sell the most amount of products to the
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