Published: August 16, 2017
Michigan Ross EMBAs Create Successful Subscription Box Business
In recent years, the subscription box business has boomed. From Blue Apron for food delivery to the Dollar Shave Club for men and women’s grooming, there’s a way to get anything you want in a box delivered on schedule every month or week. And now there are two more subscription box options—Proudbox and CraftX—thanks to a few enterprising University of Michigan Ross School of Business Executive MBA (EMBA) graduates. Proudbox Developed by Carrie Thorpe, an ’16 EMBA graduate, Proudbox is a monthly subscription box for anyone who loves the University of Michigan. The concept is “Michigan
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