Published: September 29, 2013
Wharton Needs to Better Showcase What’s Right with Wharton
Swirling debate picked up this week in the realm of top MBA programs, fueled by a Wall Street Journal article on Friday entitled, “What’s Wrong with Wharton?” The Journal piece hinged on a notable 12 percent drop in applications to the University of Pennsylvania’s Wharton School over the past four years. Against a backdrop of gains in application volume by several other top schools in the same time period, Wharton’s drop did seem to beg the question of what’s wrong.
The Journal article suggests that behind the falling application volume is the fact that Wharton – with its indisputable strength in finance – didn’t shift quickly enough or significantly enough in the wake of the financial crisis to attract students more drawn to post-MBA careers in fields like technology and entrepreneurship. The Journal also called attention to Wharton’s slide in several top MBA rankings: The Philadelphia school has for the past several years consistently finished behind the University of Chicago Booth School of Business, Harvard Business School and Stanford Graduate School of Business rather than holding steady as one of the top three business schools in the world.
Read more