One would think that writing an e-mail, among other prosaic pursuits (brushing one’s teeth, putting on socks), may not be worthy of a dedicated column, yet, in my experience, composing and sending a message to an MBA employer or to an MBA alumnus whom one has not met is among the leading causes of anxiety among MBA candidates. Here, then, is a recipe for how to keep a ‘cold e-mail’ simple and effective, without losing the personal touch.
Any e-mail that serves as a self-introduction and an initial point of outreach should do the following: it should describe who you are, it should say something about the person you’ve written to and why you’ve chosen to write him or her (as opposed to anyone else at the same company), and it should have a clear, specific request for follow-up. This may take you three paragraphs, or it may take five; the important thing is to keep the length as short as possible, without losing meaning.
In paragraph one, it makes sense to state that you are a first-year or a second-year MBA student at a particular business program, with a background in X, and/or an interest in Y, and that you are seeking the recipient’s expertise about his or her organization, industry, or career path. Mention whether there is a specific personal connection (for example, a mutual friend, classmate, professor, or colleague who suggested that you reach out to this person), or a shared background (such as undergraduate alma mater, similar work experience, or even country of origin).
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