Published: March 20, 2019
INSEAD Offers 10 Tips for Creating (and Sustaining) Successful Partnerships
Corporate partnerships are vital to success, and the number of companies forming these alliances is growing all the time. Between 2002 and 2011, companies formed nearly 42,000 partnerships, according to Greve Rowley and Shipilov. The reason behind this growth is the fact that partnerships offer significant cost and speed advantages for companies. According to INSEAD director of business innovation Paul Sanders, they bring substantial value.
Unfortunately, many partnerships fail—60 to 70 percent according to Jonathan Hughes and Jeff Weiss. So, what can your business do to ensure that your alliance doesn’t just avoid failure, but is highly successful?
Sanders discusses the ten stages of successful partnerships in one of the most recent INSEAD Knowledge articles. Here’s what he had to say.
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