Published: October 31, 2013
Columbia Business School Revamps Its Brand
Columbia Business School (CBS) yesterday launched a branding campaign designed to showcase the things that make it one of the best business schools in the world, including its New York City location. Touting a new tagline – “At the Very Center of Business” – CBS kicked off its new brand with a print and digital advertising campaign and a new video intended to capture what the school stands for and what makes it unique.
The new two-minute video, entitled “The Center,” focuses on four key attributes the school has selected as pillars of its new brand: knowledge, access, community and impact. “These attributes have always been a part of our DNA—we simply have never communicated them in one story so clearly, completely and efficiently,” CBS Dean Glenn Hubbard said in a statement. “Our powerful combination of leading-edge academics and real-time exposure to business give our students the knowledge, experience and connections to be impactful in any endeavor they pursue,” he continued.
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